SEO stands for Search Engine Optimization. Imagine the internet as a massive library, and when you type something into a search engine like Google, it's like asking the librarian to find the best books related to your query.

SEO is the process of making your website or online content more friendly and understandable to these "librarians" (search engines). By using certain techniques and strategies, you increase the chances that your website will be among the top results when someone searches for information related to what you offer.

So, in a nutshell, SEO helps your website get noticed and ranked higher in search engine results, making it more likely for people to find and visit your site.

Google's algorithm changes frequently. To optimize your SEO, it's no longer just about placing your keywords correctly but rather being recognized as an expert in your field.

These are some of the tasks we will perform for you to improve your ranking using SEO:

SEO Audit

• Semantic universe analysis: identify the keywords and search intent of your target audience.

• Natural position analysis (number of keywords your pages are ranked for, their ranking, etc.).

• Competitive analysis (visibility of competing sites, keyword positions, etc.).

• Backlink analysis.

• Technical SEO analysis (verification of tags, page depth, indexation, page loading time, etc.).

Comprehensive assessment and recommendations.

Optimization Plan

• Optimization of your existing content (internal linking, keyword selection, semantic fields).

• Technical optimization of your website pages.

• Implementation of a backlink and netlinking strategy.

• Topic clusters strategy: identify SEO opportunities, analyze the level of competition, identify semantic clusters, create the pillar page.

SEO Copywriting

• Identification of key themes related to your core business.

• Production of SEO-optimized articles (keyword density and selection, semantic field choice, structure and tags, meta description).

• Monitoring performance by analyzing the results of the produced content.

Coaching & Training

• SEO training modules (SEO fundamentals, editorial strategy, topic clusters strategy, netlinking, etc.).

• Application of best practices in SEO during dedicated workshops.

• Support in implementing SEO actions.

Why is it essential to invest in SEO?

• Achieve good visibility: Increase the organic visibility of your pages on your key themes.

• Significant traffic gain: SEO is the primary source of traffic.

• Major conversion source: 16% of SEO traffic generates a conversion (compared to 2.5% in SEA and 0.71% for social media).

Training & Coaching

• SEO training modules (SEO fundamentals, editorial strategy, topic clusters strategy, netlinking, etc.).

• Applying best practices of natural referencing during dedicated workshops.

• Assistance during the implementation of SEO actions.